Customer Profile

Currently for professional windscreen repair service the market will be locally based in Klang Valley.Target market include customers in the mid income range and High Net Worth client willing to spend for expectation of good service. ( See our Video page of windshield repair and customer demand )

Customers and client are to use our services over that of competitors because of the convenience,performance,track record,more reliable service and specialist focus on ability.

Competition and Auto Glass Industry Leaders.  ( Competitive Analysis & Industry Analysis )

Specifically,auto glass competitors include:

• Glass Mechanic Sdn.Bhd.(glassmechanic.com.my) Focused on windscreen repair only and panel of insurance companies.Operating in shop and do not offer out door service.
• Bumi Auto Glass Enterprise (facebook.com/bumi.glass) is a bumiputra company pioneer in windscreen repair Training Provider and business dealing with Government.
• Dr Windscreen Sdn.Bhd (dr-windscreen.com.my).Family owned company,specialist in windscreen replacement with eight branches.Business operation do not have capacity windscreen repairer to handle a customers demand.
• Dolwa Auto Glass Sdn.Bhd (dolwa.com.my) Ampang & USJ shops,specialist on windscreen replacement only,appointed third-party windscreen repairer.Top Auto glass industry Wholesale Distributor to other independent windscreen business operator and auto workshops.
• Independent windscreen replacement specialist.Operator on this industry depends on the area.

We believe that Malaysia is big,but in some cities may be small population base.

• Authorized Car Service Center like Perodua,Protron,BMW,Mercedes and others.Windscreen charges is very high because of original auto glass and professional workmanship.
• Dr Cermin Sdn Bhd (drcermin.com) Is the most prestigious windscreen specialist in Malaysia.

Good business organization with sixty branches,forming other companies and associations.

 

Strategic groups are groups of companies working in the same industry and competing based on the same factor.Companies belonging to different groups aren’t paying enough attention to the behavior within other groups since they are competing within their own group.

 

The Auto Glass Industry is forever growing because windscreen is 4mm two thin layer of glass and easy to

break or crack.Small rock which are flung into the air by other vehicle tires.However,sometimes this damage is unavoidable.

Our competitive advantage will be cutting edge technology which is unique to auto glass industry in Malaysia and Southeast asia.

The most important is our trade secret,marketing strategy and business idea as a valuable business information that is not generally known to a third party.

Competition is good,because we will work hard to stay in the war and see the weakness of competitor

and solve the problem.

 

Strategic relationship.

Our Blue Ocean strategies is create by introducing value innovation,an important effect of cost reduction.

We will continue to establish relationships with organizations that will enhance professional growth.This alliances are valuable to further business expansion plan.

Furthermore,we intends to explore merges and acquisition and investment opportunities in vehicle glass repairs and replacement business and other business,so as to further strengthen our service network and increase its market share to maintain its leading position in the auto glass industry.

We work based on the mission that is to provide innovative and productive solutions to the customers.We use latest and unique ideas for providing win-win solutions in order to help customers and associated business partners.

We don’t create Red Ocean to destroy or defeat competitor.We don’t want to make people lives miserable.

 

Benefits of the Partnership Model.

On the Insurance side,the partnership allow our service to reach to policyholder and new customers.

To cunsumers with more option and easier access to benefit of windscreen repair withour pay.

The main objective for our company through partnership is attract more auto windscreen policyholder to accept benefit of windscreen repair service,this will be revenue advantage for us.

 

The insurance industry is facing tough times,people are spending less,costs are rising,margins are shrinking and with stiff competition in the insurance sector.

With declining car sales,it will be hard to push for growth in auto insurance,so growth in this segment relies on new car or second-hand car puchases.car sales need to improve.

Many in the motor insurance sector are loss making segment due to high claim.But a number of bigger player are profitable,enjoying profit margin at about 10%.It wouldn’t make business sense unless willing to accept a low margin to sustain customers’ and to increase market share.

 

Some insurance companies have introduced new road assistance products that help customer when have car accident or breakdown,usually town truck charges around RM 150 to RM 250.

The initiative includes offering assistance in getting the vehicle to an authorised panel repairer and delivering it back.The insurance companies are likely to bear the cost,even for windscreen replacement and windscreen repair.

 

Many other independent windscreen repairer and Dr.Cermin windscreen replacement have tried to group together imitate the AUTOMOTO GLASS business model to partner with insurance companies but to date none have been as successful.Even insurance company appointed panel windscreen repairer from our trainee and GLASS MECHANIC also unsuccessful to serve customers nationwide until now.

 

The reason is due to lack of expertise in repairing and non focus.Moreover,a high cost of equitment repair kit,spare part,accessories and resin are Imports from other countries tend to be expensive.

Business operation do not have technology and capacity windscreen repairer to handle a customers demand.

Most anyone can purchase a Windscreen-Repair system and learn to do quality repairs.But few have discovered the exact techniques to consistently make it work.

 

 

 

 

Competitive

Our company receiving investment generally have the ability to be a market leader and often capitalize on "first mover advantage" in other words,being first in a growing marketplace or industry sector compare to other competitor.

Key contributing to the successful business model are passion,mission,vision and ideals.

Solve customer or client problem and most important business ecosystem and business innovation.

People want better brands and better customer service.

We AUTOMOTO will be Well-known brand and services like Technology Uber,Hotel Trivago and AirAsia.

We have the products,services and people.

Strategic Alliance ( BUMI AUTO GLASS ENTERPRISE )

Our company has strategic alliance with BUMI AUTO GLASS ENTERPRISE,the only company  as a Training provider and distubator of windscreen repair kit in Malaysia.The company was established in the year 2009 with proven track record over the years in windscreen repair training industry of providing high quality delivery systems,learning module and conduct a seminars & workshops with systematic that no government institutes vocational skill training or other organizations can do without.

The main agenda is to give young entrepreneurs or youth development the basic foundation to start a business and in long run they will become job creators or trainer.

BUMI AUTO GLASS have trained numerous of trainee became a windscreen repairer and has manage to share its knowledge to rural areas in Malaysia and creating chances for the people to make a living.

These alliances are valuable to us because to get added support,they will building and growing a strong and stable skills technician workforce helping us maintain a competitive edge.

BUMI AUTO GLASS ENTERPRISE has set up a franchising programme to invite external business partners to help run AUTOMOTO GLASS SDN.BHD operations

 

 Risk Factors and Challenges

• International competitors.The history of Technology Windscreen Repair was started in the USA since 1970.It’s been 48 years (1070~2018) still haven dominate market in asia,because doing business in another country and another culture is always difficult.

 

• I.Y.In the Market,the rates for windscreen repairs are higher in the range of RM130.Windscreen

repair kits in small packet are available at online stores for the do-it-yourselfer (D.I.Y) price selling at

RM 80, but they don't do the job as well as the professionals can do it with labour charge of RM 130.

The professionals have the best equipment available,complete material resin and much more experience competent hands.Unlike most DIY,are not easy to do all of the different kinds of glass breaks such as bulls-eyes,start breaks,crack and others.Each requiring a different treatment.

Many people lack the ability to fix their windscreen on their own.Once mistake will waste of money.

Do-it-yourselfers, on the other hand, run the risk of applying too much weight, causing a shatter.

Furthermore,if the resin is injected in the wrong place,the crack will spread and no longer be fixable.

 

• Company continued success is dependent on the key management personnel and is

dependent to a significant extent on the continued services of founder and Chief Executive Officer.

 

 

 

Economic Outlook

Slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows,stock market uncertainty,weak consumer spending and the ringgit currency suffered.

However, this should not have any impact on auto glass industry ability to generate revenues as anyone with a damaged windscreen will require the Windscreen specialist solution provider.

Windscreen play a major role in keeping driver safe.

The auto glass industry has grown rapidly in the last 20 years because of the huge increase in the number of vehicles on the road.

Sustainable Business

The Auto Glass Manufacturers is forever growing because the population is growing and the need for Original Equipment Manufacturer (OEM) auto glass is becoming more important from Auto Car Dealer or Auto Service Centre like BMW,Mercedes,Toyota,Mazda,Hyundai,Volvo,Audi and others.

Because of great demand and profitable,manufacturers do not develop and innovative new windscreen that it hardly damage or even with latest technology plastic film or liquid glass coating on the surface of windscreen won’t last long because it will scratch by wiper blade.

Materials such as plastic will never replace glass.Windscreen became more and more advance technology with it example like system auto sensor and digital vision or indicator on the windscreen.

And the predictions are that repair will continue to grow as insurance companies and consumers understand the cost and product benefits. Today windscreen repair is an accepted services.

Implementation Summary

Potential customer  ( See our Video page of windshield repair and customer demand )

Clients are the most important part of our business.We has an extensive customer base.

All the years our business revenue are word-of-mouth from individual customers,recommendations from associated platform,auto workshops,second-hand car dealers and corporate clients (see our video page)

Our business model is simple,provide only the best products and services possible. We don't have any salesmen on marketing, we don't advertise in magazines, we don't exhibit at business opportunity expos.We really haven't had to sell our service.Its referral business from existing customers.

Benefit mall operators to attract shoppers.

Windscreen specialist outlet at car park.Shopping Malls is most visited people compare to shop lot.

Customer to the shopping mall would have the option of parking at a car bay to repair their damaged windscreen while they went in to buy groceries or shopping.By the time they were back in 1 hour and ready to go.At the same time we do a Roadshow and Promotion at shopping malls to attract customer.

Add value,one stop centre Renew vehicles Roadtax,Insurance Health care and Windscreen Replace.

According to the statistics most consumers were willing to spend money at shopping malls and would pay more for a better service,especially the wealthy people or middle-income group.

 

 

Insurance companies.

Target Insurance companies.This segment refers to insurance companies who have entered into agreements with designated service providers to provide vehicle glass repairs and replacement services to the policy holders at agreed rates.

We intends to strengthen the relationship with insurance companies, and continue to explore the potential cooperation opportunities with insurance companies and agent insurance companies in order to broaden its customer base,they refer customer to us.

Nearly 70% of car owner windscreen uninsured,agent can offer customer the benefit of mobile service with trusted repairer.The company’s reputation for customer service and other benefit prevent policy holder switching insurance companies.

 

Automotive workshop and service centre.

Develop ongoing relationships with other automotive repair service that do not offer windscreen repair service.Most automotive business do not have the equitment or expertise on side to repair windscreen,

but they all deal with customers who need the service.We give them a special deal and have a contract

with them to fix the Windscreen on their customer vehicles.The more commercial contracts we have,the more repeat business will have.

Many car owner rely heavily on their car to trustworthy mechanic and reliable car workshop.

For example.In the very same way we trust doctors,many car owner place the lives of cars in the hands of skilled mechanics about car maintenance for safety on the road.Simply because they lack the knowledge and expertise to take matters into their own hands.

If car owner need to repair or replace windscreen,mechanics will refer to trusted specialist.

68% of Malaysians refer to friends and family for their current mechanic.

63% of Malaysians find it difficult to find a trusted mechanic.

We view our clients as partners and work collaboratively with them to achieve results.

 

Second-hand car dealers

Network with Second-Hand Car Dealers.It’s tough to sell a car with a small break or litter stone chips on the windscreen.Nowadays people know windscreen if don’t fix it one day the break will crack longer and with so many stone chips will damage the windscreen wiper.Dealers regularly hire Windscreen-Repair Provider to find out what it would take to earn their business able to sell car and save money.

For new car dealers,any test drive on the road might hit by a small stone or salesman drive the new car for undergo a mandatory inspection by puspakom.Stone chips on the windscreen must fit it before delivery the car,otherwise if not owner could possibility request to replace the windscreen of new.

 

Customer loyalty programs.

Partners with BonusLink,Petronas Mesra-Kad companies and Credit Cards.

Each time consumers pay for their purchase by cash together with the BonusLink card,points will

accumulate and to redeem for fabulous gifts included sevices like windscreen-repair.

 

Automotive Club Group.

The company will also participate in various activities held by auto clubs around the country to create awareness about the insurance products and services available.

 

 

 

 

 

 

 

 

Marketing Plan

Television advertising and advertisements in local newspapers will be the company's main marketing channels.These channels ensure that target customers are reached repeatedly and effectively.

TV advertising is one of the most powerful ways to reach potential customers,has earned an excellent,successful track record of promoting products and services for over half a century.

TV advertising has many advantages as below;

Build a BRAND-

In the customer’s mind,creates awareness of the product,service and most importantly about company trustworthy and reliable to which customers are able to recall or recognize.

Creates Awareness-

A convenient to widespread popularity and the easy way with a message can reach millions of viewers nationally.

Target Audience-

Its’s easy to reach potential customers and to get a message out.For example,allows to show actually demonstrate how windscreen can be crack larger if don’t fix it early,picture of Before & After repair and other promotion on our company website to benefits customers.It will influence customer’s purchasing behavior.

 

Marketing Programs

Additional Plans--The company also has additional promotional plans which are diverse and include a range of marketing communications described below:

 

ATA PLUS Services,BUMI AUTO GLASS Trainees and SME ASSOCIATION of MALAYSIA platform will spearhead the marketing campaign and digital advertising.

• Company representatives,business associated and insurance partners will attend and participate in several trade shows to keep up with changes in the industry.
• The company's print advertising program will include advertisements in local journal publications automotive and lifestyle magazine like Malaysia Tatler,MotorTrader Magazine and SME Magazine.

The feature articles on professional service provided in publications is to building Brand awareness.

• The whole idea of having a road show is to promote and make people aware of the company windscreen repair service free of charge and how these promote insurance brand can be of greater advantage to insurance companies has parnerships with us.

Customer Preference      

If an organization has a good reputation in the marketplace,customer may have a preference for that company even if there are similar businesses offering the same products or services for different prices.

Like any business, many of customers are repeat and referrals based on quality of service.People often take the recommendation of a friend instead of going out on their own to deal with an unknown. Windscreen repair service takes customer service to the highest level, so company gets repeat business from regural customers or client that won't ever deal with anyone else.